If there is one business that has been doing everything right lately, it is Greggs Bakery.
They are creative and forward looking - introducing the oxymoronic vegan sausage rolls at the start of last year – with the proof in the pudding as they continue to generate record profits, as well as having a long track record as responsible capitalists.
There are lessons for us all as Greggs is winning over not only the public, but also the investor community.
It is worth reading Brooke Masters’ article from earlier this week ‘Greggs has baked in responsible capitalism’