BRANDING IDEAS
A brand should give you a distinct identity that resonates with your target stakeholders. This encompasses strategic messaging as well as visual elements. The following is not the full picture but looks to give you ideas on colours, fonts and web structures.
SERIF FONTS
SANS SERIF FONTS
COMBINATION
COLOURS
Choose your colour palette
Remember there are thousands of combinations. Blues and greens tend to be safe, but this is your brand and perhaps you want to be remembered. Where colours are important is consistency and being part of your brand - a. presentation may largely consist of black and white fonts, but charts, graphs and other assets require more depth as well as consistency.
IMAGERY
WIREFRAMES
Make your site stand out
A website is your shop window, but it should not be cluttered or complicated. Instead, it should it a continuation of your brand experience.
