There are rules about what should be on-the-record and what is off-the-record. The most important one is to never be embarrassed by an off-the-record comment if you see it on-the-record. All too often PRs and clients come unstuck on this simple point.

We asked two dozen senior marketeers at a mix of UK and international financial services firms about brand identity and the importance of being able to clearly distinguish their brand from the competition.

The past few years have seen vast improvements in speed and quality of big data analysis, with better satellite imagery and smarter computing enabling a whole raft of new analysis and data sets.