The Alternative Investor
The Alternative Investor is our monthly newsletter that runs through the past month’s news from around the alternative sector and also features industry experts. This is produced alongside Capricorn Fund Managers and RQC Group.
Importance of brand
In today’s busy world, the importance of having an identifiable brand is absolutely crucial.
Never forget your employees
As part of our ESG series, we look at the ‘S’ and the importance of employee communications.
On-the-record vs off-the-record
There are rules about what should be on-the-record and what is off-the-record. The most important one is to never be embarrassed by an off-the-record comment if you see it on-the-record. All too often PRs and clients come unstuck on this simple point.
The importance of brand identity
We asked two dozen senior marketeers at a mix of UK and international financial services firms about brand identity and the importance of being able to clearly distinguish their brand from the competition.